How to write text to soft fast sellers?

From the last century in the late 90's until now, the soft paper dictionary in China occupies a very important market place, because it has a lower cost of sales for multiple products to create a miracle.

In many industries, the soft paper is so popular marketing tool. Haier household appliances industry, Oaks, cosmetics Cheng Ming Ming, may adopt ... ... and so on, and even soft text auto industry will also be invited on the guest of honor, such as a car accident the day after Diana, to security demands Waugh Calvo car to seize the opportunity to introduce the soft paper, "If Diana is the Volvo ride", which attracted everyone's attention. But the real push will be the peak of the soft paper strategy is medical and health products industry, soft paper in this area have created a myth melatonin; This makes the subsequent medical and health care marketing, keeping an on soft, soft culture craze sweeping the medical and health products industry and the whole marketing industry.

Time passes, as consumers of soft paper identification capabilities, consumers increasingly go to the other extreme, the soft paper had a very strong immune system, leading to gradual loss of function of soft paper. Many products are still running a few full-page ad only received a few calls poor or no telephone, held the money failed to be implemented, and melatonin soft paper of the times can not in the same category, even say that the soft Wen era is over.

However, we are still surprised to find that some products still rely on the sales of soft paper to create miracles, such as the catchy sing, intestinal tea, CES learning, wood dried capsules, etc., which conforms to changes in the market of soft paper as big waves Tao Jin Huang After the gold sand, in the shiny.

So, the new environment, whether insane sellers of soft paper How to Make it?

One of sellers genes: visualization of product features

Many years ago, the great master of the ad warned us - "Do not sell steak, sell the sizzle", the surface meaning of the phrase is easy to understand, but to really understand the words is not easy to master, in practice Application of the more difficult. We found that only a deep understanding of people who can write a master discourse for consumers pocket of soft paper. Given the inherently dramatic, so that consumers interact with the copy, only one result, the product easy to complete the "breathtaking jump."

Function in the health care products in the administrative approval, is some insignificant words such as "antioxidant," "immune" and so on; the same function of Chinese medicine attending some people say is difficult to listen to understand, such as "Kidney Qi "" kidney yang "; these words are for the average consumer," Zhangerhushang - puzzled. "

Therefore, the product features visualization of the entire text of the layout of the soft guiding strategy.

For example, a laxative product, can not just stop at the simple instructions on how to purge, otherwise it will foam weak. 1 sellers of soft stool culture should be taken before and after the color, shape changes are described, consumers observe secretly lying in the toilet stool changes, and text interact, consumers, "incoming" is not convinced of the product effect suspect.

Such as wood exhaust Capsule "8000 million bone knife inserted in the" soft paper, the image of a bone disease that people suffering - "the pain of bone disease, and even friends and relatives could not bear to see patients, the common people who suddenly fell ill a few absorption mouth air, between the teeth the slightest breeze - spur reoccurred! As the saying goes: got bone disease like bone in stabbing 鈺?鈺?", this description of the image with great accuracy, and consumer psychology had a strong resonance, lead to consumers a high degree of identity. Concluded that wood dried capsules "bone in his sword," the unique effects than plainly and say "remove the bone spurs," a hundred times stronger! Results of soft paper to create a day in Harbin, the market volume of more than 500 calls, the first day of ad sales more than 90-box market a miracle!

In fact, the effectiveness of visualization products have been the core of product planning, not only in the soft, still in the concept of refined products and other core areas, such as "lung wash", "colonic cleansing," "blood washing" are planning will vivid example of the effectiveness of visualization products.

Sellers gene two: writing language easy to understand

The famous Tang Dynasty poet, wrote poems including women and children, is widely sung. Because he wrote a poem for each side to be read to mothers who did not listen to the old culture, if they do not understand, Bai will be revised up until understood, it is so, Bai left a lot of language easy to understand, widely spread poems. Writing and Bai soft writing style in common is that the popularization of the language, take care of most of the reader's comprehension.

Text reader software is ordinary consumers, who generally low educational level, so I decided to soft-paper is not poetry, prose and its refusal to the modification of rhetoric, refused to lengthy description, it is necessary to popularize ideas and inspiration , commercialization, sharpening.

A can of soft paper sellers who must be easy to read and understand, this is the prerequisite and basis for, not easy to understand language, the text can only be highbrow soft, did not respond, not to mention the natural drive product sales.

For example, to a certain class of lipid products of chitin, chitosan can absorb lipids to explain the function of soft paper used the term "abducted lipids," saying the mechanism for the medical complex has become easy to understand, vivid.

We write for a soft paper product of lycopene, in order to explain in scavenging oxygen free radicals of lycopene's powerful capabilities, we will be fighting both sides metaphor, "one lycopene molecule can be the enemy in the battle over thousands of the enemy - oxygen free radicals, "simple and obvious truth will be difficult and has, in the copy test that not only understand the consumer and deeply remember that.

To popular, to avoid the use of idioms must not use the phrase when, as brief as possible to avoid the rhetoric of the modification, as consumers are familiar with the elements of life to talk sense. For example, we start the market in Wuhu, Anhui on the Yangtze River by the people familiar with the Yangtze River to illustrate the need for comprehensive management of the human body also needs comprehensive conditioning truth.

Gene 3 sellers: The Golden Rule

Golden Rule is the law of mathematical geometry, in life and understanding that has already been applied. For example, the human body (lower body height: body height), if found golden rule, this figure is very beautiful. Scientific evidence, people both in the aesthetic, or receive information, the most receptive to meet the "golden rule" of pictures, information.

Crazy sellers of soft paper in the structure is very scientific.

First of all, in advertising soft, the ratio of hard to meet the golden rule as much as possible. According to market reaction, the market most sellers are soft soft text ads with ads hard advertising appropriate, the image of the text that such a soft upper body like a woman - soft, lower body like a man - hard, soft and hard combination of this soft paper with the best lethal.

Second, the ratio of the picture and text meets the golden rule is not easy to make people the soft paper production, "Shenmeipilao" easier to read, visually comfortable.

Again, in the dissemination of the contents of the text should meet the golden rule, for example, the proportion of products to fit the mechanism and case, said throughout the case throughout the reasoning or not, such as a combination of both more and more lethal; another example, the appropriate combination of emotional and rational .

Of course, the success of soft paper, there are many other reasons, such as soft paper title, size and length of soft paper, combination between soft paper, etc., these claims have been discussed many times the industry in this stop drilling .







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Moving to the countryside to the computer through three banks

From February 1, the computer under the "home appliances to the countryside," the scope of all rural residents in designated locations to purchase the specified models of the computer, you can enjoy government subsidies of up to 13% discount.

Recently, computer manufacturers countryside formally announced the first successful, the computer really has taken the steps to go to the countryside, but as some of the winning companies said, the rural market is a big cake, computers countryside policies on the PC industry, the major positive Needless to say, but the real popularity of the rural computer or take a long time, sales channels, network construction, service and other issues are perfecting. Qi countryside policy issues from the computer, many users put forward a series of practical issues, including computer literacy level of farmers and Jieshou level, the building distribution channels, how to protect the interests of farmers, etc., are all these Neng implement the solution, also means that the computer can really achieve the countryside is a beautiful vision of pulling billion domestic demand.

Three computers countryside torture:

If you open up the countryside channels?

It is understood that in addition to the domestic PC maker Lenovo, the same side, Haier and a few brands, most no market for 4 to 6 establish a perfect sales channels, distributors will be their main selling. Some netizens proposed that due to the countryside began, but the relationship to the machine commissioning, after sales service, the present township of dealers not solve these problems.

General Affairs Department of the Ministry of Commerce, "home appliances to the countryside" Office Director Zheng Shuwei clearly show that the channel is related to the computer to the countryside is one of the key elements of success, and some secondary cities, brand sales outlets more scarce, farmers exist "hard to buy "problem. How to set up high coverage accuracy of the sales from the network, so that farmers can buy companies at this stage to facilitate an urgent need to solve the problem. In addition, distribution channels, including capacity building to enhance, the natural environment very different in different parts of the enterprise made harsh conditions.

It is understood, and operators are bundled a number of successful measures taken by manufacturers, operators of business as the Office of the coverage in rural than in stores, distributors, coverage is much higher, and in order to achieve the construction of rural information, network operators business in recent years has accelerated the construction of fiber-optic network in rural areas, and Zhuang Kuandai of considerable incentives to farmers. Haier relevant responsible person said, only the pc fully integrated hardware and networks, computers can be achieved from the significance of the countryside.

In addition, after the computer is a relatively unique product, if the internet poisoning, need to reinstall the system or a hardware failure, farmers how to do? Farmers understand the computer as urban, in the process of using computers failure probability in the larger problems they encounter are not able to handle, so affects not only the enthusiasm of farmers on the computer, but also affect the actual needs of the computer to the countryside. Moreover, the farmers want to pay the computer repair? Cost and how much?, Showing improving after-sales maintenance is also required manufacturers to consider and place in time to add in place, otherwise the computer to the countryside to stimulate domestic demand to a bright future is fantasy.

Computer countryside subsidies are in place?

Currently, the state computer to the countryside made a series of product quality, service standards and rates of subsidy, but the implementation of the policy seems to lack the necessary protection, no corresponding supervisory mechanisms.

On the one hand is the place subsidies timely supervision. As the "computer to the countryside" to take the first purchase, and then receive vouchers to subsidize the way out. Some netizens proposed, because the dealers will sell after the information is not timely input of information systems, financial departments and audit is not received in time, such factors as imperfect information system, farmers get subsidies often take 20 days or more, and some even require 23 months, seriously affected the enthusiasm of their purchase.

On the other hand is a product quality supervision. Some Internet users have questioned the company will even out some of the low-end product dumping in rural areas, or even deliberately cut corners to reduce the computer configuration sold to farmers at the farmers lack of knowledge of computer users will be unable to identify.

Industry said that if the computer to the countryside in the channel, then the lack of effective monitoring, it is possible illicit manipulation of sales dealers, will be sold back to the countryside products 1 to 3 lines market, and use of state subsidies from the double possibility of profit.

Computer countryside involves many aspects, from all over the government to distributors, computer manufacturers, rural users, it must be fully coordinated, to ensure that these benefits can only truly fall into the hands of farmers.

Farmers have received computer products?

Computer really can go to the countryside, the key depends on the need for farmers to friends computer. Official release from the computer to the countryside to the present, many users put forward this question, my brothers, farmers in rural areas really need a computer? While farmers can get the Government to buy computers, 13%, but the price easily thousands of computers Yuan, peasant brothers can afford it?

"Relative color TV, refrigerator and other rural areas of the home appliances, computers need to be relatively rearward, and in all provinces and cities, there are differences between the sex." With computer manufacturers admitted, "but computer manufacturers have also made many trips to a number of provinces and cities conduct research in rural areas. now the younger generation in rural areas are like to go to internet caf茅, so we are mainly targeting rural customers under 35 years of age and young people. their computers and networks is a very great desire. "

In fact, the current response and various third-party investigation, our country most of the rural areas of computer knowledge is almost a blank, the computer can do, most farmers still remain in the children learn. For wealth or learning via the computer science knowledge and skills they have hardly any idea, let alone e-commerce or agriculture sites Information.

Farmers lack the knowledge of the conditions in the computer a series of questions, first, the farmers do not understand the basic knowledge of computers, computer problems on a little helpless, only to resort to service point or service station, and the service point at present is the soft underbelly of rural areas , the result on the computer-generated farmers fear, potentially reducing the purchase demand.

Second, the lead farmers to choose the countryside from their actual use of the computer does not start, many farmers in the purchase of computer users, the only standard is "to how much money I get a computer", as is not completely suited to their needs consideration.

According to state regulations, rural areas are necessary to install a computer in a series of computer learning software, software and other information for rural farmers in this particular market software. And most successful manufacturers that will create a computer learning station township, computer sales outlets to purchase machinery and technical personnel will also conduct on-site training of users.

The countryside is not only a simple computer hardware countryside, lack of computer knowledge to solve this problem, to strengthen the understanding of rural users of computers. How to spread computer knowledge, hands-on training of farmers, the rural rich are all computer applications countryside should be put on the agenda at the same time. Otherwise, it would increase the "computer to the countryside" to promote the difficulty will increase the financial burden of farmers.

Data Link:

As of the end of 2007, the number of rural Internet users reached 52.62 million, annual growth rate of 127%, in 2008 the number of netizens in rural areas no less than 60% growth. Latest data show that in 2009 rural computer market capacity will reach 600 million units. The current demand for 900 million rural computer as long as the growth of 10% per year, you can "feed" PC manufacturers.

Related News

The first result of the computer to the countryside

The lowest bid for the 1998 yuan computer

Recently, the first round of the "computer to the countryside," the tender results were out, 21 PC manufacturers in the 14 bidding firms won the bid. Successful companies, both Lenovo, Haier, Great Wall were high hopes that the national brand, but also HP, Dell, Acer, this internationally renowned brands, even in peacetime, second-tier city market share is not a high number of brand .

Analysis of the industry has long pointed out that "the computer to the countryside," a key factor in the tender, the price of occupying a very important position, while firms in the rural market building sales channels have also been the same weight.

Reporters from the major manufacturers to see the winning products, Lenovo, including the Shenzhou other desktops, one machine and laptop computers, type a more complete, while Dell, HP and other foreign brands, for 3,500 yuan a limit factors and the actual needs consideration, there is no release "Going down" notebook model. This time, the winning price of the cheapest computer in a product for 1998 dollars, by the Southwest Computer Co., Ltd. introduced. In general, "Going down" the price of the computer most of the 2,500 or more.







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