From February 1, the computer under the "home appliances to the countryside," the scope of all rural residents in designated locations to purchase the specified models of the computer, you can enjoy government subsidies of up to 13% discount.
Recently, computer manufacturers countryside formally announced the first successful, the computer really has taken the steps to go to the countryside, but as some of the winning companies said, the rural market is a big cake, computers countryside policies on the PC industry, the major positive Needless to say, but the real popularity of the rural computer or take a long time, sales channels, network construction, service and other issues are perfecting. Qi countryside policy issues from the computer, many users put forward a series of practical issues, including computer literacy level of farmers and Jieshou level, the building distribution channels, how to protect the interests of farmers, etc., are all these Neng implement the solution, also means that the computer can really achieve the countryside is a beautiful vision of pulling billion domestic demand.
Three computers countryside torture:
If you open up the countryside channels?
It is understood that in addition to the domestic PC maker Lenovo, the same side, Haier and a few brands, most no market for 4 to 6 establish a perfect sales channels, distributors will be their main selling. Some netizens proposed that due to the countryside began, but the relationship to the machine commissioning, after sales service, the present township of dealers not solve these problems.
General Affairs Department of the Ministry of Commerce, "home appliances to the countryside" Office Director Zheng Shuwei clearly show that the channel is related to the computer to the countryside is one of the key elements of success, and some secondary cities, brand sales outlets more scarce, farmers exist "hard to buy "problem. How to set up high coverage accuracy of the sales from the network, so that farmers can buy companies at this stage to facilitate an urgent need to solve the problem. In addition, distribution channels, including capacity building to enhance, the natural environment very different in different parts of the enterprise made harsh conditions.
It is understood, and operators are bundled a number of successful measures taken by manufacturers, operators of business as the Office of the coverage in rural than in stores, distributors, coverage is much higher, and in order to achieve the construction of rural information, network operators business in recent years has accelerated the construction of fiber-optic network in rural areas, and Zhuang Kuandai of considerable incentives to farmers. Haier relevant responsible person said, only the pc fully integrated hardware and networks, computers can be achieved from the significance of the countryside.
In addition, after the computer is a relatively unique product, if the internet poisoning, need to reinstall the system or a hardware failure, farmers how to do? Farmers understand the computer as urban, in the process of using computers failure probability in the larger problems they encounter are not able to handle, so affects not only the enthusiasm of farmers on the computer, but also affect the actual needs of the computer to the countryside. Moreover, the farmers want to pay the computer repair? Cost and how much?, Showing improving after-sales maintenance is also required manufacturers to consider and place in time to add in place, otherwise the computer to the countryside to stimulate domestic demand to a bright future is fantasy.
Computer countryside subsidies are in place?
Currently, the state computer to the countryside made a series of product quality, service standards and rates of subsidy, but the implementation of the policy seems to lack the necessary protection, no corresponding supervisory mechanisms.
On the one hand is the place subsidies timely supervision. As the "computer to the countryside" to take the first purchase, and then receive vouchers to subsidize the way out. Some netizens proposed, because the dealers will sell after the information is not timely input of information systems, financial departments and audit is not received in time, such factors as imperfect information system, farmers get subsidies often take 20 days or more, and some even require 23 months, seriously affected the enthusiasm of their purchase.
On the other hand is a product quality supervision. Some Internet users have questioned the company will even out some of the low-end product dumping in rural areas, or even deliberately cut corners to reduce the computer configuration sold to farmers at the farmers lack of knowledge of computer users will be unable to identify.
Industry said that if the computer to the countryside in the channel, then the lack of effective monitoring, it is possible illicit manipulation of sales dealers, will be sold back to the countryside products 1 to 3 lines market, and use of state subsidies from the double possibility of profit.
Computer countryside involves many aspects, from all over the government to distributors, computer manufacturers, rural users, it must be fully coordinated, to ensure that these benefits can only truly fall into the hands of farmers.
Farmers have received computer products?
Computer really can go to the countryside, the key depends on the need for farmers to friends computer. Official release from the computer to the countryside to the present, many users put forward this question, my brothers, farmers in rural areas really need a computer? While farmers can get the Government to buy computers, 13%, but the price easily thousands of computers Yuan, peasant brothers can afford it?
"Relative color TV, refrigerator and other rural areas of the home appliances, computers need to be relatively rearward, and in all provinces and cities, there are differences between the sex." With computer manufacturers admitted, "but computer manufacturers have also made many trips to a number of provinces and cities conduct research in rural areas. now the younger generation in rural areas are like to go to internet caf茅, so we are mainly targeting rural customers under 35 years of age and young people. their computers and networks is a very great desire. "
In fact, the current response and various third-party investigation, our country most of the rural areas of computer knowledge is almost a blank, the computer can do, most farmers still remain in the children learn. For wealth or learning via the computer science knowledge and skills they have hardly any idea, let alone e-commerce or agriculture sites Information.
Farmers lack the knowledge of the conditions in the computer a series of questions, first, the farmers do not understand the basic knowledge of computers, computer problems on a little helpless, only to resort to service point or service station, and the service point at present is the soft underbelly of rural areas , the result on the computer-generated farmers fear, potentially reducing the purchase demand.
Second, the lead farmers to choose the countryside from their actual use of the computer does not start, many farmers in the purchase of computer users, the only standard is "to how much money I get a computer", as is not completely suited to their needs consideration.
According to state regulations, rural areas are necessary to install a computer in a series of computer learning software, software and other information for rural farmers in this particular market software. And most successful manufacturers that will create a computer learning station township, computer sales outlets to purchase machinery and technical personnel will also conduct on-site training of users.
The countryside is not only a simple computer hardware countryside, lack of computer knowledge to solve this problem, to strengthen the understanding of rural users of computers. How to spread computer knowledge, hands-on training of farmers, the rural rich are all computer applications countryside should be put on the agenda at the same time. Otherwise, it would increase the "computer to the countryside" to promote the difficulty will increase the financial burden of farmers.
Data Link:
As of the end of 2007, the number of rural Internet users reached 52.62 million, annual growth rate of 127%, in 2008 the number of netizens in rural areas no less than 60% growth. Latest data show that in 2009 rural computer market capacity will reach 600 million units. The current demand for 900 million rural computer as long as the growth of 10% per year, you can "feed" PC manufacturers.
Related News
The first result of the computer to the countryside
The lowest bid for the 1998 yuan computer
Recently, the first round of the "computer to the countryside," the tender results were out, 21 PC manufacturers in the 14 bidding firms won the bid. Successful companies, both Lenovo, Haier, Great Wall were high hopes that the national brand, but also HP, Dell, Acer, this internationally renowned brands, even in peacetime, second-tier city market share is not a high number of brand .
Analysis of the industry has long pointed out that "the computer to the countryside," a key factor in the tender, the price of occupying a very important position, while firms in the rural market building sales channels have also been the same weight.
Reporters from the major manufacturers to see the winning products, Lenovo, including the Shenzhou other desktops, one machine and laptop computers, type a more complete, while Dell, HP and other foreign brands, for 3,500 yuan a limit factors and the actual needs consideration, there is no release "Going down" notebook model. This time, the winning price of the cheapest computer in a product for 1998 dollars, by the Southwest Computer Co., Ltd. introduced. In general, "Going down" the price of the computer most of the 2,500 or more.
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