Friday, March 11, 2011

ACSS Key Features



Website automatically
ACSS achieve site planning, system development, information updates the separation of the three, all part of the page automatically generated. Site planning staff will be planning the site structure and page templates input page generator, the information content of the new producers entered into the database, generate and publish on the page automatically by the ACSS.


A combination of information released
ACSS fully take into account the needs of the site, comprehensive implementation of the various types of production and distribution of multimedia information.


Structured content management
Using the database to achieve structured information storage, complete the information automatically, and is easy to manage, query and reuse the information.


Community communication
Visit the site to form a community of users, ACSS provides communication between users within the community, including: access to similar information in the user's online forum, short messaging between users, users query the current state, community chat rooms, etc. .


Personalized Service
ACMS provides personalized page customization, personal space services. Custom content pages including the choice and the choice of page styles. Users can choose according to personal preference information of interest and display style, but also have their own folders, calendar.


WYSIWYG
A powerful visual editor enables web pages of graphics processing power greatly increased, which automatically create the database, automatically generate the template functionality, more is to make website building, content management, system maintenance Da Dao was "without programming see Ji from "full automation.


Sound management tools


? Operator management authority, that is, the operator can define different sections of different management authority;


? Server management, that is, the server's file system management;


? Program management and search, that is used with the Windows Explorer program management approach similar to the tree program was classified, easy to manage and search;


? Log management, that is, the operation of the operator records and query logs.


Supports secondary development


ACSS provides a flexible interface to the secondary development, the user can easily use the popular Java, ASP and so on the second development to change the column structure and templates.


Support for multiple databases
ACSS supports multiple databases, users can choose according to their Oracle, SQL, Sybase and other database systems.


Automatic page generation
ACSS implementation is fully automatic page generation process, the information entered the database, the entire process of publishing the page without human intervention.


Personalized Service
ACSS provides convenient and flexible personal service can not only customize the content of information, you can also change the display of the page style, and also to provide better personal service, such as folders, address book, calendar.


Support cross-platform server group
ACSS supports flexible web server options, users can choose different platforms, different operating system servers. Security guarantee: ACSS system is transparent, regular users, after the Internet will not directly feel the existence of unified database system. Therefore, the system can be placed behind a firewall to prevent attacks by unauthorized users.


ACSS design


ACSS is based on the needs of the rapid development of various sites, using the current three-tier structure of advanced software development system (the "Browser + Application Server + database" - B / S structure) developed with with "assembly line" in a new generation of workflow management background site information management and publishing system. The design ideas include:


1. "Assembly line" workflow management
The rapid development of information technology today, people have become accustomed to the site known as "the fourth medium." In fact, the Internet media to a large extent with the press, radio and television and other media have great commonality, the accuracy of their content, serious and authoritative requirements exactly. Therefore, to achieve the network media (website) of scientific management, in addition to achieve the purpose of increasing efficiency, but also to ensure that online media must follow the rules to be followed by other media, that is, online media management must also be introduced The concept of business management process, its implementation, including information collection, editing, review and publishing process, including technology management system. To this end, all-pass digital in-depth study newspapers and radio and television and other media of the management process (see below), based on the ACSS system introduced the concept of business management processes, so that ACSS has the same process with other media management function, making it the latest generation of online media (website) management system.



Can be seen from the diagram above, the main newspaper of the process, including editing, pipeline, such as issuance and photocomposition links.
According to the newspaper's information management processes, ACSS also in the circulation of information corresponding set of four links, and to achieve each stage of division of the staff responsible for their duties. For example, journalists can be specified by the department or the press information officer, whose duty is to collect information and input; pipeline and the issue of personnel can be led by the head or an authorized officer, whose role is responsible for vetting the authenticity of the information, validity and importance, and decide whether the information can be published; release officers to the network center technician, it can be units of other designated personnel, their duties will be primarily responsible for the information posted to the site.
Introduced in the system design of workflow management design ideas that can maximize the information into full participation. This not only greatly reduce system management and maintenance professionals demand, but also significantly reduce the workload of management and maintenance. ACSS workflow management capabilities and the "line" mode of operation is the biggest advantage they have.
ACSS business management process shown below.






2. The automatic transfer of information
The introduction of the workflow, in order to achieve the automatic flow of information, ACSS in the database, the system modules, browser functions are carried out to expand. Implementation of information from the input, transfer, until the final process of the formation of a fully automated website.
Function in the browser on the client to expand because the need to have a strong ability to interact with the system, but the functions of the browser software has serious limitations, which in essence is just a send request, parsing the content and response correctly show the contents of the software. To achieve automatic flow of information while not increasing the difficulty of the operation of the client, ACSS system uses the browser plug-in technology extends the browser functionality, each link in the transfer of the users do not need to switch to other software, the user only has to confirm work click of a mouse, all the rest of the work done automatically by the system.


3. To prevent network hacking
And the Internet while developing the network of "hacker" for the development of means of attack after another, very hard to detect the harmful personal goodwill from the early attacks, the recent large-scale development with commercial and even political orientation of malicious attacks.
To prevent hacker attacks, all-pass digital system design in the ACSS to take very effective measures, will the system run on the Intranet Nei Shou Wang Shang Bao Hu firewall to effectively prevent "hacking," internal Wang's attack. Web sites can suits the demilitarized zone on the firewall, DMZ, or outside the network hosting ISP / ICP on. External Web sites even if by "hacker" attacks, ACSS can also be in a very short period of time to restore the entire contents of the site.




4. Complete rights management
Sound business management is inseparable from a sound module and columns rights management. ACSS addition to well-defined user roles (such as systems management, editing, pipeline, issuing, publishing staff), the set permissions for each function module, the client only displays the modules of its own authority, for example, journalists can only enter the editing module unable to enter the pipeline / issue / release module. System for each message part is also set permissions, for example, journalists can only be part of their own authority to conduct add / delete / modify operations can not operate the other part.


5. Friendly and easy to use user interface
A featured product must be friendly, easy to use, no maintenance, user interface, that even in the fierce competition in a product key to success or failure.


ACSS client through the extended use IE browser full advantage of IE's easy to use features. At the same time very friendly interface design, for example, editors of the interface is a simple input interface, just "copy" - "Paste", or input text or images can be. Audit / issue / release staff interface is simple "to do work", "is to do work", "work has been done."


6. Improve the management capacity of ultra-media


Hypermedia (Hypermedia) technology is the 20th century, the era of 90 characteristics of computer applications, is another revolution in the computer. The website can be a factor in success is because it can provide an excellent stage for hypermedia applications.


ACSS using database technology management structure of hypermedia, including text, graphics, images, documents, animations, audio / video. System supports a variety of large relational databases, including MS SQL Server, Oracle, Sybase and so on.


7. Convenient intuitive information retrieval


ACSS-based database of full-text search, information retrieval for the Web site provides a convenient intuitive, low-cost solution.


8. Virtual communities and Web e-mail function


ACSS to provide personalized service, forums, chat room, folder, album, favorites, address book and other virtual community features, and supports Web Mail.


9. Standardized platform programmable extension


For complex sites demand, ACSS provides a flexible quadratic programming interface for advanced users, the user can be used unrestricted Java, ASP and other dynamic script prepared by template method, the increase in site columns, revision, restructuring, particularly in new technologies adoption on a strong advantage. For example, when the site is currently being widely used XML technology, or to support the WAP mobile phone access, just modify the template, you can achieve transformation of the site.


10. Flexible server configuration
ACSS supports flexible web server options, users can choose different platforms, different operating system web server.


ACSS architecture


ACSS architecture shown below:




In the picture above, the system administrator responsible for the management of the normal operation of the system; planning staff responsible for site management style and columns; editorial staff input information; pipeline and the issuance of the audit staff in charge of information; release the release of staff responsible for information --- - form a clear division of labor, automated production line site.


ACSS main function


ACSS function modules are divided into three categories: information processing class modules, system management class module, site planning class module.


Information Process module


Information Process module by editing, pipeline, issuing and publishing personnel.


? Information collection module


This module is used by the information collectors. Module provides the information input / modify / delete user interface, which must have permission to modify, and delete. After users submit complete information in the database add / modify / delete. This module supports text, images, audio, video and other multimedia information mixed input.


? Information pipeline module


This module from the pipeline and the issue of personnel. Module prompts the user to "work to be done", "is to do work", "work has been done." The user checked the information, if correct, click on the "back", the information will be returned to the work processes of a person; click "Preview" to see the entire page of results. At this time the page is not posted to the WWW server. If the preview is correct, click on "Submit", the information will be submitted to the workflow of the next person.


? News module


This module is used by the publishing staff. Module prompts the user to "work to be done", "is to do work", "work has been done." Users click on the "release", the system automatically the information to the WWW server.


System Management Module


System Management module by the system administrator and super users.


? Action group / operator management module
This module defines action group / operator role to increase, modify, and delete, including each of the operator login name, password, real name, super / regular user, belongs to group (editorial / pipeline / issue / release group); distribution Operators can use the module; distribution operator operational sections, and the corresponding part of the message add / modify / delete permissions.


? Server Management Module
This module defines the server name, IP address / domain name server operators and server types, including types, including WWW server / template server / video server / preview / FTP servers.


? FTP Account Management Module
This module defines the server's FTP login name and password.


? Workflow Management Module
This module defines the workflow of the pipeline, the issue, publishing workflow.


? Work statistics module
This module of the information input of the news editors workload statistics.


? Keyword management module
The complete keyword management module.


Site Planning Class Module
Site planning and site class by the system administrator to use planners for the site style changes to increase the column so.


? Storage location management module
The completion of this module storage location management. Storage location information (web pages, images, audio and video files, etc.) stored on the server path.


? Template management module
The completion of this module template management and allocation of storage locations for the template. Template stored in the template server asp files, responsible for reading the database data, generated htm file.


? Section management module
Complete the information section of this module set. Including add / modify / delete columns; assigned new part of the template; specified additional part of the workflow.


? Image management module
This module complete image management. If you need to replace a picture, you can add a picture from a local replacement of the original image.


? Annex Management Module
The completion of this module attachment management.


ACSS application


ACSS wide area network system




In the picture above, the firewall into the network and the Intranet Internet Extranet Intranet two parts. Internet users access the Web server is behind a firewall the demilitarized zone DMZ.
ACSS system network environment the following features:


? ACSS protected by a firewall running on the intranet, you can avoid the "hacker" attacks on internal networks. Meanwhile, outside the network server is attacked, you can use within the network system in a very short period of time to restore the contents of the site;


? ACSS by the system server, the template server, preview, server and database form. After the release of information processing by the system to the DMZ zone outside the network server. It is worth noting, ACSS server refers to a logical server, in fact, can be installed on the same server host;


? ACSS supports multi-site management, including multi-domain name (or IP address) management, as shown above types of information website, which allows "application hosting" a significant reduction in investment;


? Intranet users within it, including LAN and connect via private network users in other departments, are available through the ACSS unified system to manage their own site or through authorized independent sections.


Function Description


From the above chart shows, ACSS will not only apply to a particular department or unit sites also can serve as a site supporting platform, used in wide area network connection using the various departments or units of websites, as these sites platform.


Construction of syndicated using ACSS website platform, just on the subordinate departments or units to the appropriate authority, would enable the subordinate departments or units do not need a separate building site where the background system, with all or part of the ACSS system function.


Specific functions the same as the above statement, are not discussed here.


System Advantages
Construction of wide area network users using ACSS website supporting platform, its main advantages in the following areas:


? Completely solved the syndicated site building a unified platform, unified style of design issues, make the site better reflects the good image of the user group.


? ACSS "assembly line" practices feature enables site management and maintenance of the Group to achieve a specialized division of labor. This information not only ensure the accuracy, reliability and security, but also greatly reduce site management and maintenance of professional and technical personnel dependent, so that government information to be able to date.


? Can avoid redundant construction site system caused huge investment problems. As long as the information center, equipped with a set of ACSS, or subordinate units in the various departments to install client software, the department or unit will be able to use all the features of its own ACSS Web-based information management and publishing work, the same time according to their actual needs from the ACSS Web access to personalized services.


? As ACSS system platform installed in the Group Information Center, systems management and maintenance of centralized information centers in all departments or units do not take system management and maintenance work, which not only greatly reduce the workload of website management staff, but also greatly reduce the site's operating costs.


? As each department or unit Web site run in a unified platform can greatly improve the efficiency of information management and publishing and information reuse, to improve work efficiency.


ACSS operating environment


ACSS system supports Windows, Linux, Unix and other operating systems and MS SQL Server, Oracle, Sybase and other database systems, according to the different needs of users, such as site size, penetration of information technology, Intranet, etc. The geographical distribution of flexible configuration.


Server host configuration


In the ACSS system will need to configure:


? Web server (WWW Server)


? Database server (DataBase Server)


? ACSS system server (ACSS System Server)


? ACSS template server (ACSS Template Server)


? ACSS Preview Server (ACSS Preview Server)


In addition to the WWW server, the server needs a separate host and configure the mainstream operating systems (such as Windows 2000, Linux, etc.) and Web Server (eg IIS, Apache, etc.), the other server host can be configured flexibly according to the scale of the site.


? Basic configuration


For small networks only need a server host, the system services required for all installed in the host computer. Host Configuration table below.


Host Name


Configuration items


ACSS


Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
Database Services: Microsoft SQL Server / Oracle / Sybase, etc.
ACSS Services: ACSS System Server, Template Server, Preview Server


? Medium configuration (recommended)
Recommended medium configured for medium / small networks, need to host two servers, database services, individually packed in a host of other services have been installed in another host, the host configuration table below.


Host Name


Configuration items


ACSS
Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
ACSS Services: ACSS System Server, Template Server, Preview Server


Database


Service Host


Database Services: Open platform, Microsoft SQL Server / Oracle / Sybase, etc.


? Middle / high-end configuration


Suitable for medium / large network requires three server host. Among them, database services, and ACSS system services are installed on two hosts, ACSS template and preview services installed on the third host. Host Configuration table below.


Host Name


Configuration items


ACSS System


Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
ACSS system services: ACSS System Server


ACSS template


And preview


Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
ACSS template and preview services: ACSS Template Server, Preview Server


Database


Service Host


Database Services: Open platform, Microsoft SQL Server / Oracle / Sybase, etc.


? High-end configuration
For large networks, need four server host, each service are separately installed on different hosts. Host Configuration table below.


Host Name


Configuration items


ACSS System


Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
ACSS system services: ACSS System Server


ACSS template


Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
ACSS Template Services: ACSS Template Server


ACSS Preview


Service Host


Hardware configuration: PIII/256M RAM / 20G HDD / Windows2000 Server or above
WWW Service: IIS 5.0/Apache other
ACSS Preview Service: ACSS Preview Server


Database


Service Host


Database Services: Open platform, Microsoft SQL Server / Oracle / Sybase, etc.


Configure client computers
Just configure the PC application software required for basic system can operate:


? Run Chinese Windows95, Windows98, Windows ME or Windows2000;


? Install the browser software (eg Internet Explorer 5.0 or above);


? Installed editing software (such as Office 2000, etc.);


? Display resolution of at least 800 * 600, the proposal should reach 1024 * 768.











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Sunday, October 24, 2010

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Monday, October 18, 2010

Operators tangle: 3G what is the best billing



Without considering the number of sticky premise, you will choose which operators of 3G services? Estimate many would say, depends on which operator's network and the prices are cheap.

However, From these two indicators, placed in front of people is a full problem. Because of China's three operators using three kinds of different network standards, unfortunately, at present, the three operators in the 3G Internet business basically used 3 different billing methods:

China Telecom is mainly a long time and billing, traffic accounting by China Mobile, China Unicom is unique brand new billing and accounting concepts: M / T as multimedia content downloads billing unit.

Three operators using different billing methods, of course mainly from its own business characteristics and network the conditions. China Telecom has a wealth of fixed broadband resources, while a considerable part of a nationwide deployment of a large-scale urban WiFi network. Users can use broadband indoors, outdoors you can use EVDO, EVDO network in case of bad use of WiFi, the three major networks through a seamless integration of network coverage. In view of the three different network technologies, long-time billing is undoubtedly the most viable option, but also more in line with the formation of fixed broadband users habits.

China Mobile to traffic accounting program at this stage despite opposition by many consumers, but it does more in line with the current conditions of China Mobile's network.

As China Mobile's 3G network coverage is relatively not so perfect, "If the Internet when network conditions are bad places, users within a longer time than usual, just visit a website, then the user, is based on traffic charges more cost-effective or more cost-effective long time then? "a China Mobile insider on the outside world has such" high rates "challenge to be refuted.

China Unicom's tariff program also fully incorporates its own characteristics. As the WCDMA network in the experiences of foreign countries, as well as speeds has some advantages, WCDMA will become an important way for Internet access, in the process, download the content to the user fee will be the biggest concern.

M / T's billing sucked video and text based content to more reflect the image of the way, such as a song 2 M, 3 T, a novel, as each M and each T charges is clear and, therefore, the user also be further quantified for each download, in addition to no longer receive any further flow of charge value-added services to dispel the concerns of users.

Although the three major operators designed to meet the conditions of the tariff program itself, but to put these programs to the practice of market competition, inexperience 3G operators have begun to highlight the situation.

China Telecom "sad" to find, as are three means of access by users to choose, rather than automatically assigned according to the network conditions, a considerable proportion of users will be preferred EVDO network speeds faster than WiFi and ADSL, which allow EVDO networks overwhelmed.

China Mobile also had to face the reality: Nearly all of the users are accusing their rates are too high, according to traffic accounting statistics is not easy, so that access and network cards in this market, far below expectations. Only China Unicom, as a large-scale users of the development of not yet started, the user feedback received the least.

Thus, the three operators under the competition began to have to make changes to the billing. China Telecom, the phone line to take in accordance with traffic accounting, the mobile also "low key" to launch a long-time billing of two packages, in addition, a dream in the current mobile Internet, mobile also began to press "a" fee-charging such as a cell phone or a music video the charges, in addition to no longer receive traffic charges, which Unicom M / T billing would be similar.

Which accounting method is best? In fact, depending on customer needs. If a user wants to own MSN 24 hours online, while the actual MSN traffic is very small, so he must tend to charge by traffic; But if a user wants to watch a movie online, then he needs is a long time and billing , or press "one (the Department)" fee.

So, be sure the next three operators will adopt a more pluralistic approach to charging, in this regard to solve the operator's network limitations, on the other hand can meet the different demands of more users, which is more intense competition in the market inevitable.

As for the pre-market strategies, we might as an initial market research. As mentioned above, as China Mobile, who said: "We also need to test the market response, gradually reducing tariffs is a good thing after all, but a very low start thinking about improving tougher nut to crack."







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Tuesday, October 5, 2010

Big Rabbit - Yuan Colombia


Domain Name: Yuan Colombia (yuange)
Name: Ren-wide
Alias: The rabbit (datuzi)
Gender: Male
Good: windows series
Birthplace: Chongqing

I would like to bring Yuan Colombian security sector in the mix of people known to everybody. His accomplishments in the Windows system at home should be the absolute best. In 1999, his personal site which mentioned the sharing of Windows vulnerabilities, but many people have used up to now! Yuan Colombian many people know, but Yuan Colombian experience is known.

Yuan Colombian original like mathematics, worship scientists (scientists do not know hackers count). He likes math, so a small start learning math. Junior high school mathematics from primary school, middle school high school high school university school times, and also "study" part of the postgraduate courses. Yuan Colombia's self-competence, and in learning and understanding, thinking, are relatively smooth, learning things that other people can understand the thinking of other people's way of thinking, this very efficient. Internet security, had no teaching materials on to speak of, most of them find their own way, self-learning ability Yuan Colombian completely pressed into service. Colleges, because of professional reasons, there are many opportunities for exposure to the virus. Anti-virus, kill, software encryption and decryption, Yuan Colombian daily tear at the moment, in the absence of the Internet age, the virus is the most exciting areas, and the Internet as hackers, viruses, design ideas are the most sophisticated technology tip, the difference is not a virus maker has won a reputation for hackers so that they all notorious. Yuan Colombian master assembly, CPU architecture, operating systems and so on, every day of how to track someone else to debug procedures. Virus, encryption and decryption of a number of technical and network security are interlinked, and network security is more a contest of intelligence among people, hacking is a game of chess. Yuan Colombian touch the Internet, no longer simply leave the. And playing games on the same play against people or fun. Since college, Yuan Colombia's school is not connected INTERNET network, he had no real exposure to the topic of network security. However, he introduced by some of hacker magazines, books about a number of network security knowledge, unfortunately, the media are focused on hacker culture, after graduation, Yuan Colombia's English is getting worse, read lengthy information in English assembly code does not look as comfortable. Assembly code to see the same novel as the Chinese characters read, hit the Internet, Longgui sea.

Beginning to work, not very wishful Yuan Colombia. Yuan Colombian unit of the original work, and the MCU can only deal with the day to face the big iron cold, Yuan Colombia do not like, spare time to their school, studying. Around 1998, Yuan Colombia's access to the Internet after work units Columbia Yuan became "totally Beat Generation." Then the secure site, is to gather some of the others about the information, stacked together, most are some old-fashioned news. So Yuan Colombian when their home was put on the main technical data of his own to introduce some of their ideas, and technology. Over time, Yuan Colombian felt in the work unit has no meaning, and by the end of 1999, Yuan Colombia decided to change the units. This time the company entered the Green League, is eight children to start by the network security business. Also be on the right track.






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Saturday, September 25, 2010

How to write text to soft fast sellers?



From the last century in the late 90's until now, the soft paper dictionary in China occupies a very important market place, because it has a lower cost of sales for multiple products to create a miracle.

In many industries, the soft paper is so popular marketing tool. Haier household appliances industry, Oaks, cosmetics Cheng Ming Ming, may adopt ... ... and so on, and even soft text auto industry will also be invited on the guest of honor, such as a car accident the day after Diana, to security demands Waugh Calvo car to seize the opportunity to introduce the soft paper, "If Diana is the Volvo ride", which attracted everyone's attention. But the real push will be the peak of the soft paper strategy is medical and health products industry, soft paper in this area have created a myth melatonin; This makes the subsequent medical and health care marketing, keeping an on soft, soft culture craze sweeping the medical and health products industry and the whole marketing industry.

Time passes, as consumers of soft paper identification capabilities, consumers increasingly go to the other extreme, the soft paper had a very strong immune system, leading to gradual loss of function of soft paper. Many products are still running a few full-page ad only received a few calls poor or no telephone, held the money failed to be implemented, and melatonin soft paper of the times can not in the same category, even say that the soft Wen era is over.

However, we are still surprised to find that some products still rely on the sales of soft paper to create miracles, such as the catchy sing, intestinal tea, CES learning, wood dried capsules, etc., which conforms to changes in the market of soft paper as big waves Tao Jin Huang After the gold sand, in the shiny.

So, the new environment, whether insane sellers of soft paper How to Make it?

One of sellers genes: visualization of product features

Many years ago, the great master of the ad warned us - "Do not sell steak, sell the sizzle", the surface meaning of the phrase is easy to understand, but to really understand the words is not easy to master, in practice Application of the more difficult. We found that only a deep understanding of people who can write a master discourse for consumers pocket of soft paper. Given the inherently dramatic, so that consumers interact with the copy, only one result, the product easy to complete the "breathtaking jump."

Function in the health care products in the administrative approval, is some insignificant words such as "antioxidant," "immune" and so on; the same function of Chinese medicine attending some people say is difficult to listen to understand, such as "Kidney Qi "" kidney yang "; these words are for the average consumer," Zhangerhushang - puzzled. "

Therefore, the product features visualization of the entire text of the layout of the soft guiding strategy.

For example, a laxative product, can not just stop at the simple instructions on how to purge, otherwise it will foam weak. 1 sellers of soft stool culture should be taken before and after the color, shape changes are described, consumers observe secretly lying in the toilet stool changes, and text interact, consumers, "incoming" is not convinced of the product effect suspect.

Such as wood exhaust Capsule "8000 million bone knife inserted in the" soft paper, the image of a bone disease that people suffering - "the pain of bone disease, and even friends and relatives could not bear to see patients, the common people who suddenly fell ill a few absorption mouth air, between the teeth the slightest breeze - spur reoccurred! As the saying goes: got bone disease like bone in stabbing 鈺?鈺?", this description of the image with great accuracy, and consumer psychology had a strong resonance, lead to consumers a high degree of identity. Concluded that wood dried capsules "bone in his sword," the unique effects than plainly and say "remove the bone spurs," a hundred times stronger! Results of soft paper to create a day in Harbin, the market volume of more than 500 calls, the first day of ad sales more than 90-box market a miracle!

In fact, the effectiveness of visualization products have been the core of product planning, not only in the soft, still in the concept of refined products and other core areas, such as "lung wash", "colonic cleansing," "blood washing" are planning will vivid example of the effectiveness of visualization products.

Sellers gene two: writing language easy to understand

The famous Tang Dynasty poet, wrote poems including women and children, is widely sung. Because he wrote a poem for each side to be read to mothers who did not listen to the old culture, if they do not understand, Bai will be revised up until understood, it is so, Bai left a lot of language easy to understand, widely spread poems. Writing and Bai soft writing style in common is that the popularization of the language, take care of most of the reader's comprehension.

Text reader software is ordinary consumers, who generally low educational level, so I decided to soft-paper is not poetry, prose and its refusal to the modification of rhetoric, refused to lengthy description, it is necessary to popularize ideas and inspiration , commercialization, sharpening.

A can of soft paper sellers who must be easy to read and understand, this is the prerequisite and basis for, not easy to understand language, the text can only be highbrow soft, did not respond, not to mention the natural drive product sales.

For example, to a certain class of lipid products of chitin, chitosan can absorb lipids to explain the function of soft paper used the term "abducted lipids," saying the mechanism for the medical complex has become easy to understand, vivid.

We write for a soft paper product of lycopene, in order to explain in scavenging oxygen free radicals of lycopene's powerful capabilities, we will be fighting both sides metaphor, "one lycopene molecule can be the enemy in the battle over thousands of the enemy - oxygen free radicals, "simple and obvious truth will be difficult and has, in the copy test that not only understand the consumer and deeply remember that.

To popular, to avoid the use of idioms must not use the phrase when, as brief as possible to avoid the rhetoric of the modification, as consumers are familiar with the elements of life to talk sense. For example, we start the market in Wuhu, Anhui on the Yangtze River by the people familiar with the Yangtze River to illustrate the need for comprehensive management of the human body also needs comprehensive conditioning truth.

Gene 3 sellers: The Golden Rule

Golden Rule is the law of mathematical geometry, in life and understanding that has already been applied. For example, the human body (lower body height: body height), if found golden rule, this figure is very beautiful. Scientific evidence, people both in the aesthetic, or receive information, the most receptive to meet the "golden rule" of pictures, information.

Crazy sellers of soft paper in the structure is very scientific.

First of all, in advertising soft, the ratio of hard to meet the golden rule as much as possible. According to market reaction, the market most sellers are soft soft text ads with ads hard advertising appropriate, the image of the text that such a soft upper body like a woman - soft, lower body like a man - hard, soft and hard combination of this soft paper with the best lethal.

Second, the ratio of the picture and text meets the golden rule is not easy to make people the soft paper production, "Shenmeipilao" easier to read, visually comfortable.

Again, in the dissemination of the contents of the text should meet the golden rule, for example, the proportion of products to fit the mechanism and case, said throughout the case throughout the reasoning or not, such as a combination of both more and more lethal; another example, the appropriate combination of emotional and rational .

Of course, the success of soft paper, there are many other reasons, such as soft paper title, size and length of soft paper, combination between soft paper, etc., these claims have been discussed many times the industry in this stop drilling .







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Thursday, September 16, 2010

Moving to the countryside to the computer through three banks



From February 1, the computer under the "home appliances to the countryside," the scope of all rural residents in designated locations to purchase the specified models of the computer, you can enjoy government subsidies of up to 13% discount.

Recently, computer manufacturers countryside formally announced the first successful, the computer really has taken the steps to go to the countryside, but as some of the winning companies said, the rural market is a big cake, computers countryside policies on the PC industry, the major positive Needless to say, but the real popularity of the rural computer or take a long time, sales channels, network construction, service and other issues are perfecting. Qi countryside policy issues from the computer, many users put forward a series of practical issues, including computer literacy level of farmers and Jieshou level, the building distribution channels, how to protect the interests of farmers, etc., are all these Neng implement the solution, also means that the computer can really achieve the countryside is a beautiful vision of pulling billion domestic demand.

Three computers countryside torture:

If you open up the countryside channels?

It is understood that in addition to the domestic PC maker Lenovo, the same side, Haier and a few brands, most no market for 4 to 6 establish a perfect sales channels, distributors will be their main selling. Some netizens proposed that due to the countryside began, but the relationship to the machine commissioning, after sales service, the present township of dealers not solve these problems.

General Affairs Department of the Ministry of Commerce, "home appliances to the countryside" Office Director Zheng Shuwei clearly show that the channel is related to the computer to the countryside is one of the key elements of success, and some secondary cities, brand sales outlets more scarce, farmers exist "hard to buy "problem. How to set up high coverage accuracy of the sales from the network, so that farmers can buy companies at this stage to facilitate an urgent need to solve the problem. In addition, distribution channels, including capacity building to enhance, the natural environment very different in different parts of the enterprise made harsh conditions.

It is understood, and operators are bundled a number of successful measures taken by manufacturers, operators of business as the Office of the coverage in rural than in stores, distributors, coverage is much higher, and in order to achieve the construction of rural information, network operators business in recent years has accelerated the construction of fiber-optic network in rural areas, and Zhuang Kuandai of considerable incentives to farmers. Haier relevant responsible person said, only the pc fully integrated hardware and networks, computers can be achieved from the significance of the countryside.

In addition, after the computer is a relatively unique product, if the internet poisoning, need to reinstall the system or a hardware failure, farmers how to do? Farmers understand the computer as urban, in the process of using computers failure probability in the larger problems they encounter are not able to handle, so affects not only the enthusiasm of farmers on the computer, but also affect the actual needs of the computer to the countryside. Moreover, the farmers want to pay the computer repair? Cost and how much?, Showing improving after-sales maintenance is also required manufacturers to consider and place in time to add in place, otherwise the computer to the countryside to stimulate domestic demand to a bright future is fantasy.

Computer countryside subsidies are in place?

Currently, the state computer to the countryside made a series of product quality, service standards and rates of subsidy, but the implementation of the policy seems to lack the necessary protection, no corresponding supervisory mechanisms.

On the one hand is the place subsidies timely supervision. As the "computer to the countryside" to take the first purchase, and then receive vouchers to subsidize the way out. Some netizens proposed, because the dealers will sell after the information is not timely input of information systems, financial departments and audit is not received in time, such factors as imperfect information system, farmers get subsidies often take 20 days or more, and some even require 23 months, seriously affected the enthusiasm of their purchase.

On the other hand is a product quality supervision. Some Internet users have questioned the company will even out some of the low-end product dumping in rural areas, or even deliberately cut corners to reduce the computer configuration sold to farmers at the farmers lack of knowledge of computer users will be unable to identify.

Industry said that if the computer to the countryside in the channel, then the lack of effective monitoring, it is possible illicit manipulation of sales dealers, will be sold back to the countryside products 1 to 3 lines market, and use of state subsidies from the double possibility of profit.

Computer countryside involves many aspects, from all over the government to distributors, computer manufacturers, rural users, it must be fully coordinated, to ensure that these benefits can only truly fall into the hands of farmers.

Farmers have received computer products?

Computer really can go to the countryside, the key depends on the need for farmers to friends computer. Official release from the computer to the countryside to the present, many users put forward this question, my brothers, farmers in rural areas really need a computer? While farmers can get the Government to buy computers, 13%, but the price easily thousands of computers Yuan, peasant brothers can afford it?

"Relative color TV, refrigerator and other rural areas of the home appliances, computers need to be relatively rearward, and in all provinces and cities, there are differences between the sex." With computer manufacturers admitted, "but computer manufacturers have also made many trips to a number of provinces and cities conduct research in rural areas. now the younger generation in rural areas are like to go to internet caf茅, so we are mainly targeting rural customers under 35 years of age and young people. their computers and networks is a very great desire. "

In fact, the current response and various third-party investigation, our country most of the rural areas of computer knowledge is almost a blank, the computer can do, most farmers still remain in the children learn. For wealth or learning via the computer science knowledge and skills they have hardly any idea, let alone e-commerce or agriculture sites Information.

Farmers lack the knowledge of the conditions in the computer a series of questions, first, the farmers do not understand the basic knowledge of computers, computer problems on a little helpless, only to resort to service point or service station, and the service point at present is the soft underbelly of rural areas , the result on the computer-generated farmers fear, potentially reducing the purchase demand.

Second, the lead farmers to choose the countryside from their actual use of the computer does not start, many farmers in the purchase of computer users, the only standard is "to how much money I get a computer", as is not completely suited to their needs consideration.

According to state regulations, rural areas are necessary to install a computer in a series of computer learning software, software and other information for rural farmers in this particular market software. And most successful manufacturers that will create a computer learning station township, computer sales outlets to purchase machinery and technical personnel will also conduct on-site training of users.

The countryside is not only a simple computer hardware countryside, lack of computer knowledge to solve this problem, to strengthen the understanding of rural users of computers. How to spread computer knowledge, hands-on training of farmers, the rural rich are all computer applications countryside should be put on the agenda at the same time. Otherwise, it would increase the "computer to the countryside" to promote the difficulty will increase the financial burden of farmers.

Data Link:

As of the end of 2007, the number of rural Internet users reached 52.62 million, annual growth rate of 127%, in 2008 the number of netizens in rural areas no less than 60% growth. Latest data show that in 2009 rural computer market capacity will reach 600 million units. The current demand for 900 million rural computer as long as the growth of 10% per year, you can "feed" PC manufacturers.

Related News

The first result of the computer to the countryside

The lowest bid for the 1998 yuan computer

Recently, the first round of the "computer to the countryside," the tender results were out, 21 PC manufacturers in the 14 bidding firms won the bid. Successful companies, both Lenovo, Haier, Great Wall were high hopes that the national brand, but also HP, Dell, Acer, this internationally renowned brands, even in peacetime, second-tier city market share is not a high number of brand .

Analysis of the industry has long pointed out that "the computer to the countryside," a key factor in the tender, the price of occupying a very important position, while firms in the rural market building sales channels have also been the same weight.

Reporters from the major manufacturers to see the winning products, Lenovo, including the Shenzhou other desktops, one machine and laptop computers, type a more complete, while Dell, HP and other foreign brands, for 3,500 yuan a limit factors and the actual needs consideration, there is no release "Going down" notebook model. This time, the winning price of the cheapest computer in a product for 1998 dollars, by the Southwest Computer Co., Ltd. introduced. In general, "Going down" the price of the computer most of the 2,500 or more.







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Wednesday, August 4, 2010

Keyword ranking must use homepage?

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